Just spent 2 days reviewing keywords, mainly using Google’s Adwords SKtool.
Found that one particular key phrase is worth 10x more traffic than the next best one. So that’s easy then 
The other issue is improving the traffic metering. I already use Google Analytics. But have added filtering out of the admin IP addresses.
I also use Matrixstats which is slow. Fasthosts don’t offer AWstats which is a bit restrictive anyway.
Roll-your own is the best I find. Next stage is to improve the metering of the lead generation part. First steps will be to add a new mySQL table. This will help with spam monitoring too. And the referrer data, RIPE lookup and IP address which can also be used to mine the Apache log to see what is generating the convertible leads.
Found Lightbox which is nice.
Other stuff: Have to prepare for an interview next week. Also must get on with my WindFarm4 tutorial and design my wind farm for the best possible power yield. All great fun. (At home looking after sick daughter which isn’t so great – Calpol at the ready !)
Here are a couple of examples published so far:
One about Promotional Products to generate leads .
The other funnily enough about generating leads using promotional products .
My attempts at conference folders and promotional mugs are so far being reviewed, plus one rejection so far.
But the task shall be continued alongside other things e.g. revision for Biomass and Wind Energy exams and I have a job to start in early Feb…
Here’s another published. Guide to choosing promotional conference folders.
Here is another one on promotional mugs.