Web page stats

Just spent 2 days reviewing keywords, mainly using Google’s Adwords SKtool.

Found that one particular key phrase is worth 10x more traffic than the next best one. So that’s easy then :)

The other issue is improving the traffic metering. I already use Google Analytics. But have added filtering out of the admin IP addresses.
I also use Matrixstats which is slow. Fasthosts don’t offer AWstats which is a bit restrictive anyway.
Roll-your own is the best I find. Next stage is to improve the metering of the lead generation part. First steps will be to add a new mySQL table. This will help with spam monitoring too. And the referrer data, RIPE lookup and IP address which can also be used to mine the Apache log to see what is generating the convertible leads.

Found Lightbox which is nice.

Other stuff: Have to prepare for an interview next week. Also must get on with my WindFarm4 tutorial and design my wind farm for the best possible power yield. All great fun. (At home looking after sick daughter which isn’t so great - Calpol at the ready !)

Anaerobic digesters and search engines, a usual week

It has been a fairly manic week.

Monday I drove to Loughborough Uni for the first day of lectures on Biomass (energy from). It has it’s place in terms of being a good way to get rid of waste and make some money from it in the process. Monday afternoon was spent writing a tutorial on “Fuels for Combustion”, then another on wind turbine aerodynamics. Followed by some research on Insensys who were advertising for a Business Development Engineer.

Back to the in-laws very late. Up very early on Tuesday for a day on anaerobic digesters, including a lab testing the carbon content of some coffee effluent. Great fun ! Lots of bubbling bottles full of methanogenic bacteria and even some algae.

Wednesday was spent filling out some company introductions, seeking ideas for my MSc project. I also rang Insensys to discover the vacancy was filled two weeks ago. Sent the letter and CV anyway. Also looking at a role at Solent University. Let’s see what happens there.

BTW, this is all because NXP closes our part of research at Xmas. The engineering job market seems to be holding up well. I have been evaluating some other opportunities (and still am).

Thursday was more research, then outplacement consultants then IBM Hursley lecture at the University of Southampton followed by a well earned night reading the paper (nice bit of doom n gloom).

Friday has been a day of reading up on Search Engine Optimisation. I found a good ebook SEO Mindset . Plenty more to do for amtmarketing.com .

Content Management Systems and Freelance Consulting

This site will soon have to start working for a living.

I switched from $15 per annum z-host to £3.99 per month Zen to get a much faster response time. I also need to research some content management systems in order to turn this into a site more fitting for a freelance consulting engineer and postgraduate student.

Yes, the opportunity to take redundancy from NXP has arisen, and this coincides nicely with my studies. I have just started on the Loughborough University MSc in Renewable Energy Systems Technology. I shall be attending the “Wind” lectures next week in fact.

BWEA30 Exhibition today was also great fun.

Now, I just have to summarize all my transferable skills acquired over the last 18 years through working at Philips / NXP ……

Discussions with David Smith of The Times

Over the last 2 years or so, I have engaged in some discussions with David Smith, Economics Editor of The Times. (OK, I should get out more I know).

He posts his Sunday Times article onto his own blog for discussion during the week on
www.economicsuk.com .

I commented on his story from Dec 14th, 2006 “Inflation expectations - encouragingly low, or disturbingly high?” .

See my comments here .

I have snipped the important paragraph out of my Dec 21st posting …

“In my experience, a graphical plot of “number of households” vs “debt levels” would be a bathtub shape, with a large number (I think I read it is 47% or so) of households with no mortgage debt. Then falling to a low number of households with moderate debt, then a large number with massive debt. Several of my friends (thirty somethings) are up in the £250,000, £400,000 and even £500,000 mortgage levels.”

And a story from him for the Times “Economic Agenda” a few weeks later “Debt’s a burden, but not for most” And on his website here . I was amazed how a few blog comments can affect a million or so readers a few weeks later.

In which he says, I quote:

“More than half of households in Britain have no debt at all, says the OECD. That includes most pensioner households but also quite a number of working-age homes. So the £1,278 billion of debt is divided among the minority.

The Bank’s latest annual survey found that three-quarters of households with debt spent less than a quarter of their income servicing it (paying interest and principal). But for one in six, debt-servicing accounted for more than 35% of income even before recent rate rises, and a tiny minority, 2%, apparently commit more than their entire income to it. These are the ones who will be turning up at the bankruptcy courts in the coming weeks.”

Then I followed up on that one today here:

http://www.economicsuk.com/mt/mt-comments.cgi?entry_id=433

his answer:

“Nick,
I think your analysis is spot on. My anecdotal observation is that many properties that come on to the market are taken off by the vendors when they don’t get enough interest - comparatively few are cut in price in order to generate that interest. So no transaction occurs and, as you say, people stay put. The risk is that we get the worst of both worlds - high prices but relatively low levels of activity. I’m not sure what the answer is to stimulating supply in this context.
Posted by David Smith at January 9, 2007 10:11 AM”

I later tried to raise some finer points about how low inflation, low interest rates but high asset (property) prices mean that over a 25 year period 30% of income goes on paying back the debt compared to 11% with high inflation, high IRs, lower asset prices. Because inflation base debt reduction helps much more than low interest rate payments on expensive assets ….. but that’s a topic for another posting.

Adam Smith, Human Nature, Capitalism and Realism

Three of my holiday reading books put together came up with an interesting insight into human nature. The books were “The Genome” by Matt Ridley followed by “Confessions of an Economic Hit Man: The Shocking Story of How America Really Took Over the World” by John Perkins, then followed up with “On the Wealth of Nations” by P.J. O’Rourke.
(I did chuck in an Andy McNab from the library too ).
“The Genome” basically said that nature wins out over nurture a lot more than we realise.
“On The Wealth of Nations” has an Adam smith quote on human nature. From “Moral Sentiments”, part 3.
I quote “

Let us suppose that the great empire of China, with all its myriads of inhabitants, was suddenly swallowed up by an earthquake, and let us consider how a man of humanity in Europe, who had no sort of connexion with that part of the world, would be affected upon receiving intelligence of this dreadful calamity. He would, I imagine, first of all, express very strongly his sorrow for the misfortune of that unhappy people, he would make many melancholy reflections upon the precariousness of human life, and the vanity of all the labours of man, which could thus be annihilated in a moment. He would too, perhaps, if he was a man of speculation, enter into many reasonings concerning the effects which this disaster might produce upon the commerce of Europe, and the trade and business of the world in general. And when all this fine philosophy was over, when all these humane sentiments had been once fairly expressed, he would pursue his business or his pleasure, take his repose or his diversion, with the same ease and tranquillity, as if no such accident had happened. The most frivolous disaster which could befal himself would occasion a more real disturbance. If he was to lose his little finger to-morrow, he would not sleep to-night; but, provided he never saw them, he will snore with the most profound security over the ruin of a hundred millions of his brethren…”

(You can also find the text here ).

Interestingly, Adam Smith complains bitterly about big business, globalisation, poor government, feckless people and could have been writing for The Daily Mail today. In other words, nothing much changes. For that matter, the Romans also had pretty much the same list of complaints.

“Economics Hitman” for me documented the manifestation of our innate human nature as explained by the first two books.

In other words, economies, regimes, global businesses etc etc with all their imperfections, exploitation, unequal distribution of wealth, poverty etc etc are the way they are because that’s the way “We” want it.
By “We” I mean every one of us every time we make a purchasing decision solely with our wallets, and not with our heads as well.

A good example is Asda. My colleagues complain bitterly about globalisation, worker exploitation, lack of freedom etc. And where do they do their weekly shop ? Asda ! Why do they sacrifice their morals ? They do it for £20 per week.

Several TV programs I have watched go undercover into sweat shops in poor countries, then “blow the whistle” back home in Primark to happy shoppers there. Some of the shoppers even said outright, “if it’s the only way for me to get cheap clothes, then I don’t care about those poor people working 60 hrs a week”.

My take home from this is that Sir Bob Geldof and companions aren’t battling a system. They are battling against our very own inbuilt human nature of out of sight out of mind.

Sir Bob and friends have made a great attempt at putting these sights in front of us. But big business has more money to throw around to hide these sights, or at least lose them in amongst everything else.

Maybe they are trying to fix the symptoms of world poverty. Sir Bob, Bono, Bill Gates and friends maybe need to put some effort into finding another way to run our economies. A way that doesn’t put money first.

Answers on a postcard please :)

Eco-Renovation rather than Eco-Building

Having visited EcoBuild 2008, I was a little disappointed with the headlong rush to build new eco-friendly homes rather than renovate the existing stock, which is really the only answer.

However, I just found this very good post on oildrum.com about making a 100 year old end of terrace into an almost carbon neutral home. Check it out here .

Did Moores Law wreck the US Economy ?

Interesting article here. Seems to say that Moore’s Law caused a fundamental miscalculation of the US economy productivity growth throughout the 1990s.

Did Moore’s Law hide the fundamental weakness of the US economy? Are the dotcom boom/bust and housing boom/bust a result of this monetary mis-management ?

Quote:
“There has been no productivity growth acceleration in the 99% of the economy located outside the sector which manufactures computer hardware… Indeed, far from exhibiting a productivity acceleration, the productivity slowdown in manufacturing has gotten worse: when computers are stripped out of the durable manufacturing sector, there has been a further productivity slowdown in durable manufacturing in 1995-99 as compared to 1972-95, and no acceleration at all in nondurable manufacturing.”

Anyone know the answers … ?

The Un-Interview

Well, I have seen it all at work now.
Following many months of redundancy process, there were two people competing for voluntary redundancy with one candidate to replace one of them.
So, how to decide which is to go ?

The answer …. hold a couple of “un-interviews”.

I kid you not, one of my colleagues was called in, and his boss made him explain why he should get the VR and not the other person. So he ran through all his worst traits. E.g. why he had failed to fill in his timesheet every week for the last year, apart from once when he tried to fill out the whole year’s timesheets in advance. He pointed to his latest “performance” review. He quoted the bosses boss as saying “xxxx maybe you are in the wrong job”.

Anyway, he got the un-job !

Social TV

I recently attended two days of conferences at The IET. The first day was Next Generation Networks . The second on IPTV.

I think the broadcasters and ISPs have missed a trick.
Witness the massive growth in internet advertising spend , fast catching up with TV spend in the UK.

TV is being delivered as part of a social network. Look at cycling.tv , Zattoo , Tioti (Tape It Off The Internet), tvcatchup , TitanTV , Jaman , Babelgum , Veoh (backed by Microsoft), Miro . And these are on top of existing companies like Youtube , Blinkx , Brightcove .

The power of the content is magnified by adding a layer of social networking on top. Advertisers will love it. Check out Metcalf’s blog on this subject.

Are these sites allowing us to go back to a mode of communication more akin to our evolutionary origins ? E.g. first contact tribes .

Maybe, over the years, technology has moved humans away from their natural habitat. Through newspapers, books, magazines, radio, cinema and TV. But now, the internet is giving people back what they lost. That is why we see the rise of social networking sites. In fact, I think that Facebook and Myspace will have to move fast to add content to compete. To quote Murdoch “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.”

Microsoft TechFest

Just been checking out some stuff fromthe Microsoft TechFest posted on Scobleizer.

There are a lot of similarities to stuff seen at Philips over the years… guess all techies think alike :-)


See here Techfest link